Kicking off the 2023 racing year with the message of electrification, Acura wanted a brand new look for their motorsports team. My responsiblities included designing the visual identity of Acura’s 2023 IMSA Racing Series. The goal was to express the message of electrification. Starting with the trailer wrap, I developed Acura Motorsports’s look and feel for 2023. I carried those visual elements through spatial graphics, vehicle decals, signage, stickers, e-CRM forms, and was also responsible for preparing artwork for graphic production.

Acura Motorsports Trailer

Rolex 24 at Daytona (Daytona Beach, Florida)

Battle on the Bricks (Indianapolis, Indiana)

Petit Le Mans (Braselton, Georgia)