The Austin City Limits Music Festival (ACL) is a popular music festival held in the Texas capital every October. Honda has a large presence at the festival. With an activation space, hospitality area, online sweepstakes, and social media posts, this creates the opportunity for a 360 brand moment for Honda. My responsibilities included creating and developing Honda’s visual identity at Austin City Limits Music Festival, designing consumer facing environmental graphics, signage, social media posts, email blasts, and preparing artwork files for graphic production.
Highlights: 800k+ sweepstakes entries